The new brand is a project from Honourable Merchants Group, founded by Bennahmias in 2025. Most watch enthusiasts won’t need an introduction to François-Henri Bennahmias, who was at Audemars Piguet for three decades, one of which – 2013 to 2023 – was spent as the company’s CEO. During that time he led Audemars Piguet to...

The latest watch from Greubel Forsey is a new direction, and a challenge to the time-only category as well. This has so far been a tumultuous year at Greubel Forsey. Earlier this year, co-founder Stephen Forsey left the company he’d started with Robert Greubel and which launched its first watch, the Double Tourbillon 30º, at...

Avengers, assemble! Breitling’s Avenger collection was originally launched in 2001, and they were then and still are, sort of the more extreme version of the Chronomat. The Avengers share some of the Chronomat’s design cues, including the rider tabs, but in general they were designed specifically for professional use, both as aviator’s watches and as...

“The desert is an ocean in which no oar is dipped.” – T.E. Lawrence, The Seven Pillars of Wisdom De Bethune first introduced the “random guilloché” technique for produce wavelike ripples on a watch dial in 2023, in the DB28xs Starry Seas and has made use of it since then in several watches – most recently,...

Hi-Beat and Ultra Fine Accuracy calibers anchor fan favorite models featuring micro-adjust bracelets. Grand Seiko has just announced a significant update to the Evolution 9 collection. Evolution 9 was launched in 2020 in celebration of the 60th Anniversary of Grand Seiko, and the idea was to take the the 1967 “Grammar of Design” Grand Seiko...

The A384 Tropical is a reminder of the moment when when the El Primero caliber made history. This year, Zenith released a new version of the A384 Revival, which has been made in a number of different variations ever since the first model was launched in 2019 for the 50th anniversary of the El Primero...