Celebrate with Rolex
Discover - Celebrate with RolexThe 1916 Company merges WatchBox, Govberg, Radcliffe, and Hyde Park for a new era in luxury watches and jewelry.The 1916 Company: A new era in luxury watches and jewelry
Welcome to the Collector’s Circle
Curated and Collectible Luxury Watches
Explore our meticulously curated selection of new and collectible pre-owned timepieces and fine jewelry.
A Global Footprint
Our network includes more than 20 boutiques, salons, and Collector’s Lounges worldwide, with welcoming, personalized service and a welcoming approach.
Expert Service + Care for Luxury Watches
Our Swiss-trained watchmakers are dedicated to mechanical and aesthetic excellence, resulting in superior standards of service and care for luxury watches. Learn more about extended care and repairs.
Endless Discovery
From events and shared experiences to captivating content, The 1916 Company fosters a culture of discovery and horological fascination. Find Your Community.
Welcome to the Collector’s Circle
Curated and Collectible Luxury Watches
A Global Footprint
Expert Service + Care for Luxury Watches
Endless Discovery
How-To Fit Your Watch: Examples from Audemars Piguet, Omega, IWC, and More
How-To Fit Your Watch: Examples from Audemars Piguet, Omega, IWC, and More
A Watch a Week
The Tudor Pelagos FXD Alinghi Red Bull Racing Chronograph
You wouldn’t think that a landlocked country like Switzerland would have much in the way of involvement with competitive yachting, but thanks to two reasons, it does – Team Alinghi. The first reason – or reasons – are Switzerland’s enormous lakes, including Lake Geneva and Lake Neuchâtel (and there are plenty of others). Sailing is a popular sport in Switzerland; the Société Nautique de Genève alone has around 3,000 members. The other factor is money – putting a modern sailing yacht in the water, especially one of the latest hydrofoils, costs tens of millions, and Switzerland has the highest wealth per capita in the world. Between the two it was probably inevitable that Switzerland would sooner or later have a team competing in the single oldest and most prestigious event in yacht racing – the America’s Cup, which has been going on since 1851 when the yacht America won the eponymous Cup (colorfully called the Auld Mug) in a regatta around the Isle of Wight, racing against 15 yachts from the Royal Yacht Squadron. America successfully defended the America’s Cup from 1857 to 1983, which is the longest winning streak in any sport.
A Watch a Week
The Tudor Pelagos FXD Alinghi Red Bull Racing Chronograph
You wouldn’t think that a landlocked country like Switzerland would have much in the way of involvement with competitive yachting, but thanks to two reasons, it does – Team Alinghi. The first reason – or reasons – are Switzerland’s enormous lakes, including Lake Geneva and Lake Neuchâtel (and there are plenty of others). Sailing is a popular sport in Switzerland; the Société Nautique de Genève alone has around 3,000 members. The other factor is money – putting a modern sailing yacht in the water, especially one of the latest hydrofoils, costs tens of millions, and Switzerland has the highest wealth per capita in the world. Between the two it was probably inevitable that Switzerland would sooner or later have a team competing in the single oldest and most prestigious event in yacht racing – the America’s Cup, which has been going on since 1851 when the yacht America won the eponymous Cup (colorfully called the Auld Mug) in a regatta around the Isle of Wight, racing against 15 yachts from the Royal Yacht Squadron. America successfully defended the America’s Cup from 1857 to 1983, which is the longest winning streak in any sport.