Pre-Owned Bell & Ross BR-01
The BR 01 is the watch that put Bell & Ross on the map — bold, functional, and unmistakably shaped by aviation heritage. Our selection of pre-owned BR 01 models showcases the collection that redefined square-case watchmaking in the 21st century.
The BR 01: A Modern Instrument Reimagined for the Wrist
Introduced in 2005, the Bell & Ross BR 01 was an instant disruptor. Its oversized 46mm square case, oversized Arabic numerals, and clear dial layout drew directly from cockpit instrumentation — a bold move that elevated form-follows-function to a new standard in modern watch design. More than just a stylistic experiment, the BR 01 was purpose-built: designed for maximum legibility and utility under extreme conditions, it quickly gained a cult following among pilots, tactical professionals, and design minimalists alike.
Over the years, the BR 01 family has expanded to include variations with skeletonized movements, tourbillons, GMT functions, and limited-edition artistic dials. Materials have ranged from brushed stainless steel and matte black ceramic to carbon fiber and bronze. In every case, the aesthetic remains grounded in its roots — symmetrical, legible, and purposeful.
The BR 01's large size and unmistakable presence make it a natural statement piece, but also a technical achievement. With anti-reflective sapphire crystals, screw-down crowns, and a water resistance rating of up to 100 meters on many models, it blends durability with precision in equal measure. The brand has also used the BR 01 platform to experiment — whether introducing tourbillon escapements or launching design collaborations that push the limits of horological art.
Explore Pre-Owned Bell & Ross BR 01 Watches
The Bell & Ross BR 01 collection is a cornerstone of the brand's identity. Released in 2005, this model family reimagined what a modern watch could look like — borrowing its silhouette directly from aircraft cockpit instruments. With a 46mm square case, clean Arabic numerals, and functional symmetry, the BR 01 is as much a professional tool as it is a collector's design object.
Initially launched as a time-only model, the BR 01 range soon grew to include chronographs, GMTs, skeletonized movements, and even tourbillon complications. Materials also evolved, ranging from utilitarian stainless steel to stealthy black DLC, lightweight titanium, and experimental forged carbon. These variations have helped the BR 01 remain one of the most recognized square-case watches of the modern era.
Worn by military professionals, pilots, and collectors alike, the BR 01 is known for its balance of legibility, durability, and modern aesthetics. Whether in limited editions or core releases, it continues to define Bell & Ross's philosophy of engineering-led design. Many enthusiasts consider it the purest expression of the brand's ethos — uncompromising in purpose, bold in execution.
To discover additional square-case designs and complementary models, browse our complete pre-owned Bell & Ross collection . The 1916 Company is proud to be an authorized Bell & Ross retailer. Visit our new Bell & Ross watches page to explore the latest innovations or connect with our concierge team for personalized guidance.