De Bethune
Explore the BrandDe Bethune, an independent Swiss watchmaker nestled in the Jura mountains, meticulously crafts innovative, high-precision timepieces in-house. Led by Master Watchmaker Denis Flageollet, they blend 18th-century artistry with modern technology, producing award-winning watches with unique designs and handcrafted details, available at select global retailers and their Geneva showroom.
De Bethune at The 1916 Company
Explore De Bethune Watch Collections
De Bethune watches are revered for their radical case designs, proprietary in-house movements, and celestial visual language. Founded by Denis Flageollet — one of the most respected living watchmakers — the brand has cultivated a loyal following of connoisseurs who value mechanical innovation and design originality. Each piece is manufactured in the brand's own workshop in L'Auberson, Switzerland.
The 1916 Company is an authorized global retailer of De Bethune. Our relationship with the maison allows clients privileged access to limited production models and direct connection to the heart of the manufacture.
DB25
The DB25 collection blends classical architecture with avant-garde mechanics. Known for its symmetrical design language and often featuring guilloché dials or starry skies, DB25 models include the Moon Phase, Starry Varius, and perpetual calendar references — all crafted with stunning finesse.
DB27
The DB27 features spring-loaded lugs for comfort and versatility — with a clean, futuristic dial layout. It offers a more casual aesthetic within the De Bethune design universe while still housing highly technical movements.
DB28
The DB28 is the signature De Bethune — known for its floating lugs, sculpted case architecture, and mirror-polished titanium. Whether tourbillon, meteorite dial, or openworked, each DB28 piece is a modern mechanical sculpture on the wrist.
DB29
The DB29 is De Bethune's most classically round collection, with a polished pocket-watch feel and hidden crown design. Tourbillon and astronomical complications highlight the maison's ability to modernize traditional formats with technical artistry.
DB Eight
The DB Eight distills De Bethune's high-tech spirit into a single-pusher chronograph, crafted with elegant restraint. It exemplifies the brand's commitment to pure horological forms and innovative mechanics.
Kind of Two
The Kind of Two is a true feat of engineering: a reversible watch with dual faces — one classical, one contemporary. It highlights De Bethune's creativity in case construction, mechanical orientation, and artistic storytelling.
De Bethune in the World of Sport
De Bethune has embraced elite performance through on-court/on-course partnerships with world-class athletes. Tommy Paul, Jessica Pegula, Emma Navarro, Min Woo Lee, and Wenyi Ding all wear the DB28xs Starry Seas while competing professionally — demonstrating the brand's belief in wearable performance, lightweight materials, and exceptional comfort in dynamic environments.
Is De Bethune the Right Brand for You?
De Bethune is for collectors who demand more than tradition — those who seek visionary design, mechanical distinction, and artistic expression. Whether you're captivated by thermal bluing, multi-patented technical innovations, or simply want to wear something rare and conversation-worthy, De Bethune delivers on all fronts. This is not just a watch — it is a declaration of independence and horological curiosity.
Trust The 1916 Company — Global Partner of De Bethune
As the authorized global retailer and majority investor in De Bethune, The 1916 Company offers clients unparalleled access to the brand's most important collections. Our advisors provide one-on-one consultation and white-glove service for clients interested in joining the De Bethune collector community.