BVLGARI Bvlgari Bvlgari
Bold yet refined, the Bvlgari Bvlgari collection distills Roman design heritage into a clean, confident silhouette. Discover this signature double-logo timepiece — available online or at The 1916 Company's Ardmore, Delaware, and Baltimore showrooms.
The History of the Bvlgari Bvlgari Collection
The Bvlgari Bvlgari collection is a cornerstone of the brand's identity — a timepiece that blends Roman epigraphy with Swiss horology. Introduced in 1977, it was designed in collaboration with legendary watch designer Gérald Genta and originally given as a gift to VIP clients. The bezel's bold double-logo engraving was inspired by ancient Roman coins bearing the names of emperors around the edges.
Today, the Bvlgari Bvlgari collection continues to reflect the maison's roots in classical architecture, geometry, and minimalism. Available in men's and women's models, it represents a more traditional round-case alternative to the angular profile of the Octo collection, yet both share Bvlgari's dedication to precision, elegance, and design integrity.
Bvlgari Bvlgari: A Legacy of Roman Design
The Bulgari Bulgari collection was born from a fusion of antiquity and innovation. Launched in the late 1970s and inspired by ancient Roman inscriptions, its now-iconic double-logo bezel became an immediate signature of the brand. This engraving — "BVLGARI BVLGARI" — surrounds a clean dial and reflects both authority and restraint.
These watches typically feature round cases, slim profiles, and automatic or quartz movements housed in materials such as stainless steel, 18K gold, or two-tone combinations. Dial options span from understated black and white lacquer to sunburst finishes, diamond markers, and mother-of-pearl -- allowing the wearer to tailor the watch to their personal taste and style.
For clients who want a round, minimalist luxury watch that carries unmistakable brand DNA, Bvlgari Bvlgari is a timeless choice. It is ideal for both everyday wear and formal occasions, appealing to those who appreciate subtle statement-making. Compared to the more angular and ultra-thin Octo Finissimo , the Bvlgari Bvlgari offers a softer, more classic silhouette while still delivering the same dedication to Italian style and Swiss performance.
Each model is backed by Bvlgari's international warranty and authenticated through our team at The 1916 Company. As an authorized retailer, we offer both in-person and online access to this legendary family of watches. To explore additional timepieces from the brand, return to the Bvlgari brand page .
Who Is this Collection For?
Bvlgari Bvlgari is ideal for clients who appreciate minimalist design with architectural depth. It's for those who want an everyday luxury watch with historical roots, quiet confidence, and versatility. Whether purchased as a first Swiss watch or a refined addition to an existing collection, Bvlgari Bvlgari balances heritage and modernity in one refined package.
The Bvlgari Experience at The 1916 Company
Our Client Advisors are here to assist you in comparing Bvlgari models across sizes, metals, and movement types. Whether you are shopping online or in person at our Ardmore, Delaware, or Baltimore showrooms, we offer concierge-level guidance and a factory-backed guarantee on every Bvlgari watch.