Top Luxury Watch Brands in the World

Most Popular Watch Brands & Models by Country

When one considers the luxury watch industry, they typically look at it through a global lens. From the high horology of Genevan watchmaking to the innovations and modern charm of Asia's most captivating timepieces, this export-driven sector is valued at a market size of around $6.9 billion.

Today, production predominantly takes place in Switzerland, Hong Kong, and other areas of China. But from a consumer's perspective, every country has its own style and buying preferences, making it particularly interesting to explore the luxury watches, brands, and models they gravitate towards each year. And perhaps just maybe, there's something that these top-selling timepieces can tell us about the people who buy them.