Rise of the Alpine Eagle: A Story of Steel from Fleurier
How three generations of family leadership led Chopard to luxury sports watch nirvana. In 1963 Paul-André Chopard, having no children, sold his family-owned watchmaking business to Karl Scheufele III, a German goldsmith and watchmaker. Not long after, in the late 1970s, Karl III’s son, Karl-Friedrich, approached his father with an idea for an integrated-bracelet luxury...