The 1916 Company Welcomes Lorenzo Musetti as the Latest Friend of De Bethune

Ahead of tonight’s quarterfinal match at the Australian Open, The 1916 Company welcomes Italian tennis star Lorenzo Musetti as the latest Friend of De Bethune.

Currently ranked No. 5 in the world, Lorenzo Musetti has been wearing De Bethune timepieces during tournament play, including recent appearances in Melbourne, where tonight he faces Novak Djokovic in the quarterfinals. During his run at the Australian Open, he has been seen wearing the DB28xs Yellow Tones, crafted in a fiery yellow titanium and paired with a light blue rubber strap that echoes the tournament’s signature court color.

Earlier this season, Musetti was also spotted wearing the DB28xs Steel Wheels during match play in Hong Kong at the Bank of China Hong Kong Tennis Open, extending De Bethune’s courtside presence across major stops on the international tennis calendar.

The DB28xs is among De Bethune’s most recognizable models, defined by its lightweight construction and ergonomic case design. Designed for comfort and balance on the wrist, both the DB28xs Yellow Tones and the DB28xs Steel Wheels are equipped with De Bethune’s triple pare-chute anti-shock system, allowing the watch to withstand the impacts of active wear, including elite match play.

Known for his composed, technically refined style of play, Musetti represents a generation of athletes defined by precision, individuality, and focus – qualities that resonate with De Bethune’s approach to contemporary watchmaking. As a Friend of De Bethune, Musetti will continue to be seen wearing the brand’s timepieces throughout the season, joining fellow athletes, tennis players Tommy Paul, Jessica Pegula, and Emma Navarro, and golfers Min Woo Lee and Wenyi Ding, in wearing the brand during play.