Milestone: The 1916 Company Crosses 150 Million Views on YouTube

The 1916 Company, the world’s leading destination and community for collectible luxury watches, has achieved a milestone of over 150 million views across its YouTube network, which includes the The 1916 Company Reviews (106 million views) and The 1916 Company Studios (46.5 million views) channels. Tim Mosso, architect of and ‘hands’ behind the The 1916 Company Reviews channel, plus leading personality on The 1916 Company Studios, has been a driving force of the company’s success with the video medium. His extensive knowledge, and unique ability to weave historical scholarship, technical nuance, and brand storytelling with practicality and wear has facilitated connections with watch enthusiasts worldwide as they seek both education and entertainment.

The 1916 Company debuted its video-first media strategy in 2017 with a diverse range of content formats including live- streaming shows, expert commentary, captivating dialogues with collectors, and Tim Mosso’s signature hands-on watch reviews. To date, Mosso has produced over 8,500 unique reviews, with more than 25 new releases each week, going beyond the spec sheet to discuss the technical and aesthetic nuances from the largest brands to brilliant independent watchmakers, at a reference number level. This library represents the most comprehensive collection of video reviews in the watch category and serves as an invaluable resource for anyone looking to learn more about luxury timepieces.

Mosso’s wit and unbiased presenting style have earned him the distinction of the go-to resource for collectors. Collector Shelby McPherson, known as @the_journe_identity on Instagram, remarked, “Baseball had the legendary voice of Vin Scully, while football had the iconic John Madden. In the world of cars, we have the one and only Doug DeMuro, but with us, and for us, we have our very own GOAT: Tim Mosso.”

“There’s an insatiable appetite across the The 1916 Company community to learn, to forge relationships with fellow collectors as well as emotional connections with these mechanical pieces of art, and Tim is a conduit for all of this. He is one- of-a-kind,” said Danny Govberg, The 1916 Company Executive Chairman and co-founder.

With over 530 million registered minutes of watch time across The 1916 Company’s two channels, and 152.6 million cumulative channel views, Mosso’s reach extends beyond YouTube, as he engages with collectors worldwide through events and other social media platforms. He moderates the Talking Time with Tim Mosso private Facebook group and shares thousands of 1-minute watch reviews on Instagram, condensed from his typical 4 to 7-minute format from YouTube.

“I never pushed for volume or numbers – only quality and integrity. Still, I’m thrilled by how far we’ve come and how many people this journey has touched,” added Mosso.

The 1916 Company Reviews: https://www.youtube.com/watchboxreviews
The 1916 Company Studios: https://www.youtube.com/watchboxstudios
Follow The 1916 Company on Instagram: https://www.instagram.com/the1916company
Follow Tim on Instagram: https://www.instagram.com/tim_mosso

PRESS CONTACT Caroline Kallman Joffe | [email protected] | +1 717 951 2259