Etho Maria: A Modern Jewel of Artisanal Excellence
Since its inception in 2008, Etho Maria has earned a distinctive reputation in haute couture jewelry, celebrated for its originality and superior craftsmanship. Based in Athens, Greece, the brand has become a symbol of luxury that blends traditional artistry with innovative design. What began as a vision to redefine modern jewelry has evolved into a globally recognized brand, known for producing bold and elegant pieces that capture the individuality of the wearer. Each creation is meticulously handcrafted, making it not just a piece of jewelry, but a legacy to be passed down through generations.
The Story and Craftsmanship of Etho Maria
The story of Etho Maria is deeply tied to its roots in Etho Lithos, a design house founded in 1992 by Takis Etho. Originally renowned for creating collections for top jewelry brands, Etho Lithos quickly gained its own recognition for impeccable design and craftsmanship. By 2008, the rebranding to Etho Maria marked a new chapter, reflecting the founder’s dedication to crafting jewelry that blends both tradition and modernity.
With headquarters in Milan and Miami, Etho Maria’s designs have graced the stages of international luxury, earning numerous awards, including accolades at the 2023 Couture Design Awards. These milestones highlight the brand’s commitment to pushing boundaries, continuously innovating while staying true to its artisanal roots.
Etho Maria’s collections are known for their imaginative use of color and materials, bringing together stones such as Paraiba tourmalines, emeralds, and Kashmir sapphires. Each gemstone is selected with care, ensuring not just beauty but rarity and quality. The designs embrace bold contrasts and unique combinations, creating a visual signature that sets Etho Maria apart from other luxury jewelry houses.
What makes Etho Maria truly unique is its dedication to in-house craftsmanship. Every piece is handcrafted with meticulous attention to detail, employing techniques that elevate each design to an heirloom-quality work of art. The brand is not afraid to experiment with contemporary elements while maintaining the timeless beauty of classical forms, offering clients jewelry that is both avant-garde and enduring.
Etho Maria has become a red-carpet favorite, with notable appearances by celebrities such as Charlize Theron, Jennifer Lopez, and Cate Blanchett, who have all chosen the brand’s striking pieces to complement their looks at prestigious events. This global exposure has helped the brand capture the attention of style-conscious clients worldwide, solidifying its position as a leader in haute joaillerie.