Reframing The Quartz Crisis: It Wasn’t The End Of Watchmaking, It Was The Catalyst Of Today’s Luxury Fortress
How quartz rewired the Swiss watch industry, reshaped what mechanical watches mean, and quietly laid the groundwork for today’s hyper-consolidated, ultra-premium market. I used to ask my students a simple question. Does history change? Most would instinctively say no. History is the past. What happened happened. But the longer you live with history, the more...