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What Do Coordinates Mean in Jewelry?

Eleonor Picciotto1 Min ReadJune 20 2024

In jewelry, the terms east-west and north-south refer to the orientation of diamonds or gemstones in a design, particularly in pieces like tennis bracelets or necklaces that feature a succession of stones.

  • East-West: This means the stones are set horizontally, with the longer sides (if they have an elongated shape, like an oval or emerald cut) facing left and right or “east” and “west.” This orientation emphasizes the width of the stones and gives the piece a more modern, unconventional look.
  • North-South: In contrast, the stones are set vertically, with their longer sides (if applicable) facing up and down or “north” and “south.” This is a more traditional orientation that highlights length and height.

In a tennis bracelet, for example, an east-west orientation makes the diamonds appear to flow horizontally, while a north-south setting maintains a more classic, vertical alignment.