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\"Rolex

Model Availability

All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity.

Therefore, the availability of certain models may be limited. New Rolex watches are exclusively sold by Official Rolex Retailers, who receive regular deliveries and independently manage the allocation and sales of watches to customers. The 1916 Company is proud to be part of the worldwide network of Official Rolex Retailers and can provide information on the availability of Rolex watches.

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I have read and accepted theterms and conditions and privacy policy.
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Suggested retail price before applicable taxes.

The suggested price can be modified at any time without notice.

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"alt": "Image #5", "title": "Image #5" } ], "baserefnum": "278288RBR", "rmc": "m278288rbr-0041", "modelname": "Datejust", "spec_diameter": "31 mm", "spec_material": "18 kt yellow gold", "waterresistance": "Waterproof to 100 metres / 330 feet", "spec_movement": "Perpetual, mechanical, self-winding", "spec_precision": "", "spec_dial": "Red ombré set with diamonds", "spec_details": "", "filter_style": "", "spec_clasp": "Concealed folding Crownclasp", "spec_braceletmaterial": "", "metaTitle": "", "metaDescription": "Rolex Datejust 31Oyster, 31 mm, yellow gold and diamondsM278288RBR-0041", "H1": "", "ranking": "10150", "suggestions": "", "spec_modelcase": "Oyster, 31 mm, yellow gold and diamonds", "spec_oysterarchitecture": "", "spec_bezel": "Diamond-set", "spec_windingcrown": "Screw-down, Twinlock double waterproofness system", "spec_crystal": "Scratch-resistant sapphire, Cyclops lens over the date", "spec_calibre": "2236, Manufacture Rolex", "spec_oscillator": "", "spec_escapement": "", "spec_winding": "", "spec_powerreserve": "Approximately 55 hours", "spec_bracelet": "President, semi-circular three-piece links", "spec_gem_setting": "Diamonds in 18 kt gold settings", "spec_certification": "Superlative Chronometer (official chronometer certification + Rolex certification after casing)", "filter_dial": "Coloured dial,Gem-set dial", "filter_size": "Small size", "filter_material": "Yellow gold", "background": "", "how_to_video": "", "how_to_set_copy": "", "familyname": "Datejust", "cfa": "", "cfp": "false", "created": "5/26/2026 3:34:54 PM", "updated": "5/26/2026 3:34:54 PM", "filters": {}, "specs": [ { "id": "rmc", "title": "REFERENCE", "text": "M278288RBR-0041" }, { "id": "spec_modelcase", "title": "MODEL CASE", "text": "Oyster, 31 mm, yellow gold and diamonds" }, { "id": "spec_bezel", "title": "BEZEL", "text": "Diamond-set" }, { "id": "waterresistance", "title": "WATER-RESISTANCE", "text": "Waterproof to 100 metres / 330 feet" }, { "id": "spec_movement", "title": "MOVEMENT", "text": "Perpetual, mechanical, self-winding" }, { "id": "spec_calibre", "title": "CALIBRE", "text": "2236, Manufacture Rolex" }, { "id": "spec_powerreserve", "title": "POWER RESERVE", "text": "Approximately 55 hours" }, { "id": "spec_bracelet", "title": "BRACELET", "text": "President, semi-circular three-piece links" }, { "id": "spec_dial", "title": "DIAL", "text": "Red ombré set with diamonds" }, { "id": "spec_certification", "title": "CERTIFICATION", "text": "Superlative Chronometer (official chronometer certification + Rolex certification after casing)" } ], "specs01": [ { "id": "rmc", "title": "REFERENCE", "text": "M278288RBR-0041" }, { "id": "spec_modelcase", "title": "MODEL CASE", "text": "Oyster, 31 mm, yellow gold and diamonds" }, { "id": "spec_bezel", "title": "BEZEL", "text": "Diamond-set" }, { "id": "waterresistance", "title": "WATER-RESISTANCE", "text": "Waterproof to 100 metres / 330 feet" }, { "id": "spec_movement", "title": "MOVEMENT", "text": "Perpetual, mechanical, self-winding" } ], "specs02": [ { "id": "spec_calibre", "title": "CALIBRE", "text": "2236, Manufacture Rolex" }, { "id": "spec_powerreserve", "title": "POWER RESERVE", "text": "Approximately 55 hours" }, { "id": "spec_bracelet", "title": "BRACELET", "text": "President, semi-circular three-piece links" }, { "id": "spec_dial", "title": "DIAL", "text": "Red ombré set with diamonds" }, { "id": "spec_certification", "title": "CERTIFICATION", "text": "Superlative Chronometer (official chronometer certification + Rolex certification after casing)" } ], "features": [ { "title": "Red ombré dial", "text": "The ombré dial features a coloured surface at the centre, progresses to a deep black around the edge. This dial represents the continuity of a design that Rolex introduced in the 1980s and relaunched in 2019. The manufacture of these dials with a concentric gradient involves the application of black lacquer, a delicate operation overseen by a specialist whose task it is to ensure the harmonious transition from colour to darkness.", "img": "https://watchbox-sfcc.imgix.net/plp-blank.png?w=90&h=90&auto=format,compress", "class": "rlx-v7-image--sm rlx-v7-image", "imgType": "dial", "imgportrait": "https://the1916company.imgix.net/rolex/collection-2026-base/model_feature_assets/portrait/dial_portrait/m278288rbr-0041.jpg?auto=format,compress&bg-remove=true", "imglandscape": "https://the1916company.imgix.net/rolex/collection-2026-base/model_feature_assets/landscape/dial_landscape/m278288rbr-0041.jpg?auto=format,compress&bg-remove=true" }, { "title": "Diamond-set bezel", "text": "Gem-setters, like sculptors, finely carve the precious metal to hand-shape the seat in which each gemstone will be perfectly lodged. With the art and craft of a jeweller, the stone is placed and meticulously aligned with the others, then firmly secured in its gold or platinum setting. Besides the intrinsic quality of the stones, several other criteria contribute to the beauty of Rolex gem-setting: the precise alignment of the height of the gems, their orientation and position, the regularity, strength and proportions of the setting as well as the intricate finishing of the metalwork. A sparkling symphony to enhance the watch and enchant the wearer.", "img": "https://watchbox-sfcc.imgix.net/plp-blank.png?w=90&h=90&auto=format,compress", "class": "rlx-v7-image--sm rlx-v7-image", "imgType": "bezel", "imgportrait": "https://the1916company.imgix.net/rolex/collection-2026-base/model_feature_assets/portrait/bezel_portrait/m278288rbr-0041.jpg?auto=format,compress&bg-remove=true", "imglandscape": "https://the1916company.imgix.net/rolex/collection-2026-base/model_feature_assets/landscape/bezel_landscape/m278288rbr-0041.jpg?auto=format,compress&bg-remove=true" }, { "title": "18 kt yellow gold", "text": "By operating its own exclusive foundry, Rolex has the unrivalled ability to cast the highest quality 18 kt gold alloys. According to the proportion of silver, copper, platinum or palladium added, different types of 18 kt gold are obtained: yellow, pink or white. They are made with only the purest metals and meticulously inspected in an in-house laboratory with state-of-the-art equipment, before the gold is formed and shaped with the same painstaking attention to quality. Rolex's commitment to excellence begins at the source.", "img": "https://watchbox-sfcc.imgix.net/plp-blank.png?w=90&h=90&auto=format,compress", "class": "rlx-v7-image--sm rlx-v7-image rlx-v7-image--bg", "imgType": "material", "imgportrait": "https://the1916company.imgix.net/rolex/collection-2026-base/model_feature_assets/portrait/material_portrait/m278288rbr-0041--060.jpg?auto=format,compress&bg-remove=true", "imglandscape": "https://the1916company.imgix.net/rolex/collection-2026-base/model_feature_assets/landscape/material_landscape/m278288rbr-0041--060.jpg?auto=format,compress&bg-remove=true" } ], "isInStock": false, "how_to_set_title": "", "linkUrl": "https://assets.rolex.com/api/brochure/en_us/datejust-31/m278288rbr-0041.pdf", "linkText": "Download brochure" }, "rlx-crumbs-dynamic": { "list": [ { "suffix": "", "url": "/rolex/", "alt": "Rolex", "title": "Rolex", "link": "home" }, { "suffix": "", "url": "/rolex/rolex-collection/", "alt": "Rolex Watches", "title": "Rolex Watches", "link": "cgid" }, { "suffix": "", "url": "/rolex/datejust/", "alt": "Datejust", "title": "Datejust", "link": "cgid" }, { "suffix": "", "url": "/rolex/datejust/m278288rbr-0041/", "alt": "M278288RBR-0041", "title": "M278288RBR-0041", "link": "pid" } ], "content": "
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  1. Rolex
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  2. Rolex watches
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  3. Datejust
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  4. M278288RBR-0041
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" }, "rlx-product-header-gallery": { "images": [ { "num": "1", "id": "watch_assets_front_facing", "img": "https://watchbox-sfcc.imgix.net/plp-blank.png?w=90&h=90", "imgportrait": "https://the1916company.imgix.net/rolex/collection-2026-base/model_gallery_assets/portrait/Slide1_portrait/m278288rbr-0041.jpg?auto=format,compress", "imglandscape": "https://the1916company.imgix.net/rolex/collection-2026-base/model_gallery_assets/landscape/Slide1_landscape/m278288rbr-0041.jpg?auto=format,compress", "alt": "Image #1", "title": "Image #1" }, { "num": "2", "id": "watch_assets_front_facing", "img": "https://watchbox-sfcc.imgix.net/plp-blank.png?w=90&h=90", "imgportrait": "https://the1916company.imgix.net/rolex/collection-2026-base/model_gallery_assets/portrait/Slide2_portrait/m278288rbr-0041.jpg?auto=format,compress", "imglandscape": "https://the1916company.imgix.net/rolex/collection-2026-base/model_gallery_assets/landscape/Slide2_landscape/m278288rbr-0041.jpg?auto=format,compress", "alt": "Image #2", "title": "Image #2" }, { "num": "3", "id": "watch_assets_front_facing", "img": "https://watchbox-sfcc.imgix.net/plp-blank.png?w=90&h=90", "imgportrait": "https://the1916company.imgix.net/rolex/collection-2026-base/model_gallery_assets/portrait/Slide3_portrait/m278288rbr-0041.jpg?auto=format,compress", "imglandscape": "https://the1916company.imgix.net/rolex/collection-2026-base/model_gallery_assets/landscape/Slide3_landscape/m278288rbr-0041.jpg?auto=format,compress", "alt": "Image #3", "title": "Image #3" } ], "mainimages": [ { "id": "upright_watches_assets", "img": "https://watchbox-sfcc.imgix.net/plp-blank.png?w=90&h=90", "imgportrait": "https://the1916company.imgix.net/rolex/collection-2026-base/upright_watches_assets/portrait/m278288rbr-0041.jpg?auto=format,compress&bg-remove=true", "imglandscape": "https://the1916company.imgix.net/rolex/collection-2026-base/upright_watches_assets/landscape/m278288rbr-0041.jpg?auto=format,compress&bg-remove=true", "alt": "Main Image", "title": "Main Image" } ], "thumbs": [] }, "rlx-key-selling-points": { "img": "https://watchbox-sfcc.imgix.net/plp-blank.png?w=90&h=90", "imgportrait": "https://the1916company.imgix.net/rolex/collection-2026-base/misc/rolex-guarantee_elmt_2603fg_011-portrait.jpg?auto=format,compress", "imglandscape": "https://the1916company.imgix.net/rolex/collection-2026-base/misc/rolex-guarantee_elmt_2603fg_011-landscape.jpg?auto=format,compress", "alt": "Key Selling Points", "title": "Key Selling Points", "content": "

Rolex Guarantee

To ensure the precision and reliability of its timepieces, Rolex submits each watch after assembly to a stringent series of tests. All new Rolex watches purchased from one of the brand’s Official Retailers come with a five-year international guarantee. When you buy a Rolex, the Official Retailer fills out and dates the Rolex guarantee card that certifies your watch’s authenticity.

The green seal

The five-year guarantee which applies to all Rolex models is coupled with the green seal, a symbol of its status as a Superlative Chronometer. This exclusive designation attests that the watch has successfully undergone a series of specific final controls by Rolex in its own laboratories according to its own criteria, in addition to the official COSC certification of its movement.

Rolex presentation box

Every Rolex is delivered in a beautiful green presentation box that is both protector and keeper of the jewel that nests inside it. As the presentation box is also a symbol of giving, it is important, if you are purchasing a gift, that the recipient’s first contact with their Rolex sets the stage for revealing what lies within.

" }, "rlx-brochure": { "url": "https://assets.rolex.com/api/brochure/en_us/datejust-31/m278288rbr-0041.pdf", "text": "Download brochure" }, "rlx-products": { "content": "
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The Rolex Datejust collection

Make a date of a day

Learn more
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